From a Workbench in Dubai to a Global Jewelry Brand

The story of NAJJAF began in Dubai in 1970, in a quiet corner of the city, long before the towering skyline and glittering lights we see today. My father, a master craftsman, opened a small workshop where he created handcrafted jewellery for a loyal circle of clients who appreciated artistry, detail, and personal connection.

Every piece started as a hand-drawn sketch. From there, he meticulously brought it to life casting, shaping, setting stones, and polishing by hand. It was a one-man operation fueled by passion, precision, and purpose.

As a child, I would rush to his workshop after school, eager to be surrounded by the magic of creation. I loved staying there all day, completely immersed in the quiet rhythm of tools and gold. I began making tiny pieces from scraped gold, just for fun—and even then, I found joy in every step. That little workbench became my world.

It was there I learned that jewellery isn’t just something you wear. It’s something you feel: a story, a memory, a bond.

Over time, the dream grew to take that legacy of craftsmanship and share it with the world. What began as a small family workshop is now NAJJAF, a global jewelry brand rooted in the same values: craftsmanship, meaning, and heart.

From a Bench to a Brand

Years later, that small workshop has grown into a full-scale manufacturing facility. What once was a single workbench is now a modern production house where hundreds of skilled craftsmen, designers, and technicians work together to create elegant, high-quality jewellery.

At NAJJAF, we blend tradition with innovation. We use advanced tools such as 3D design software, digital casting, and precision stone setting, yet every piece is still finished by hand, guided by the same principles my father believed in: quality, authenticity, and attention to detail.

We understand the evolving tastes of today’s generation. That’s why our collections include modern, minimalist designs that reflect the latest trends in the global jewellery fashion industry. From timeless classics to fresh, contemporary pieces, we create jewellery that feels relevant, wearable, and personal.

Each design is made with purpose, whether it’s to celebrate a milestone, capture a memory, or express your style. We believe great jewellery should be worn, loved, and passed on.

All of our jewellery is officially hallmarked in the United Kingdom, ensuring every piece meets international standards for authenticity and quality.

A Legacy You Can Wear

From a small workshop in old Dubai to a modern jewelry brand worn across the world, NAJJAF is built on generations of craft, creativity, and purpose.

We don’t just make jewellery, we tell stories. Stories of heritage, design, and self-expression. Every piece connects the past to the present, and now, to you.

This is more than jewelry. It’s a legacy. Yours to wear, yours to carry forward.